Category: Medill


What Newspaper Journalists Can Teach You About Interactive Marketing

October 27th, 2009 — 7:44am

(This is an excerpt from a blog post I wrote over at ParthenonPub.com, my employer’s blog.)

Amid the financial turmoil plaguing the newspaper industry as a whole, accusations and general finger-pointing has abounded as industry players scramble to figure who’s to blame. You’ve heard the culprits:

* Greedy owners took on huge debt while banking on unrealistic future profits.
* The recession.
* The Internet.
* And then, of course, many have argued that newspaper journalists themselves were too slow to adapt to the digital landscape.

A recent report by Northwestern University’s Media Management Center, “Life Beyond Print: Newspaper Journalists’ digital appetite,” sheds a bit of light on this last one at least.

Read more…

Comment » | Journalists, Marketing, Medill

Young adults weigh in on political parties

November 20th, 2007 — 6:33pm

Medill reporters Emily Wood, Kelly Mahoney and Rachel Zahorsky in D.C. put together this off-the-cuff piece on youth attitudes toward political parties.

I say Republican, you say?

They are also soliciting comments on the piece so you can weigh in and they’ll be doing a follow up story.

Comment » | D.C., Medill, Political

Alex Kuczynski at Medill – Style and Substance: Reporting on Popular Culture

November 6th, 2007 — 6:02pm

Alex KuczynskiAlex Kuczynski is scheduled to speak at the Medill School of Journalism at 12 pm on Monday, November 12 2007 in Fisk hall.

I picked up on it from a weekly newsletter I get, Flavorpill, which describes Kuczynski, saying:

“For some, the Critical Shopper columnist is bafflingly superficial, an over-privileged aesthete who sullies the paper’s reputation with conspicuous consumption and the jet-set lifestyles of the ultra-rich. Others simply see her as a shrewd and pragmatic businesswoman. After all, she delivers what people want — high-end shopping tips, luxury-product critiques, and the best place to buy a $5,000 chinchilla coat.”

I’ll be attending, so if you have any questions regarding Kuczynski, her work, or reporting on popular culture, let me know.

3 comments » | Medill, Popular Culture

Ravelry, the future of online communities, and what it means for journalism

November 6th, 2007 — 10:16am

Medill logoAs part of an independent study I’m doing on online communities with another Medill student, I moderated three focus groups yesterday looking at why and how students used social media. Once we got beyond Facebook, MySpace and YouTube, one student brought up an interesting site I’d heard of, but must admit I’ve never checked out: Ravelry – a knit and crochet community.Ravelry logo

The student explained that before she discovered Ravelry, she would spend a lot of time trying to find free patterns online. Now, she can log in to Ravelry and trade patterns within the community easily.

The future of online communities…?

Her insights helped highlight some of different motivations people have for joining and contributing to online communities. People overwhelmingly have the same responses for joining Facebook and MySpace: my friends are there, I want to find old friends or it helps me keep in touch. Topically oriented communities offer something entirely different.

TripConnect logoI’m sure other examples of topically oriented, niche sites abound. The only one I’m personally familiar with is TripConnect, to which I contributed reviews.

Magazines and newspapers

At first glance, it seems that Facebook accomplishes what local newspapers once accomplished, although in a more extensive and personalized way, whereas topically oriented online communities are more analogous to magazines.

What’s your take? Are there any vibrant online communities that particularly impress you? Or any old media companies doing anything particularly interesting in this arena?

This is a thread I’ll hopefully develop more fully in the future.

Comment » | Focus Groups, Magazines, Medill, Newspapers, Online Communities, Ravelry, TripConnect

The future of journalistic objectivity

November 3rd, 2007 — 12:35pm

Chicago Tribune logoTimothy McNulty at the Chicago Tribune wrote a great article yesterday on journalistic objectivity.

Objectivity is an oft-debated topic amongst journalists. To what extent is it possible? Where are the lines drawn? Has it diminished in the age of cable TV’s talking heads and the numerous opining bloggers? Or, as McNulty says, does objectivity get reduced to neutrality? “On the one hand this” and “on the other hand this,” without any attempt to truly seek the truth?

One thing that interests me is the potential of objectivity on a macro level – especially given the democratizing potential and decentralized nature of the Web.

Continue reading »

1 comment » | Broadcast, Journalism, Media, Medill, New Media, News, Newspapers, Online Communities, Tribune

Dean Lavine addresses Medill graduate students over lunch

November 2nd, 2007 — 1:26pm

Medill logoMedill Dean John Lavine told a group of Medill graduates today, “we are aggressively looking at a set of new clients” for their graduate run Medill News Service.

As we at Medill here have started turning more towards multimedia journalism, the clients who subscribe to our graduate-run wire service haven’t been able to support some of the Flash-based video pieces we’ve produced for our Web site Medill Reports.

The Medill News Service, a wire service run by graduate students at the Medill School of Journalism has provided local coverage on Chicago politics, business, legal affairs, etc. for area publications since 1995. Basically, Medill graduate students report in Chicago, and Chicago-area publications who can’t afford the reporting pay for the stories. (Clients include the Daily Herald, the Daily Southtown, the Northwest Indiana Times, the Chicago Defender, among others.) The Medill News Service also runs a Washington Bureau. Washington clients include the Waterloo-Cedar Falls Courier and the Greeley Tribune in Colorado.
Continue reading »

3 comments » | Brands, Medill, Multimedia, New Media, News, Newspapers, Online Communities

One definition of a journalist: you have to get paid

November 2nd, 2007 — 10:24am

Medill MagazineA Medill graduate, Ed Finkel, is working on a story for the recently redesigned Medill magazine on citizen journalism, the impact of blogs on journalism, and how we define a journalist in this new media landscape.

Money makes the title

I don’t pretend to have an answer to Ed’s question. But I did think of one interesting place to look: the government.

Recent legislation pushed through the House proposes a reporter’s privilege, or the right to protect one’s sources against court subpoena. (For more on the background of the Reporter’s Privilege, here’s a great article in U.S. News & World Report, or check out the The Reporters Committee for Freedom of the Press.)

The Free Flow of Information Act, as the legislation is titled, defines a “covered person” as:

a person who regularly gathers, prepares, collects, photographs, records, writes, edits, reports, or publishes news or information that concerns local, national, or international events or other matters of public interest for dissemination to the public for a substantial portion of the person’s livelihood or for substantial financial gain and includes a supervisor, employer, parent, subsidiary, or affiliate of such covered person.

I think it’s interesting because it expands the definition of a journalist, for the purposes of a reporter’s privilege, to bloggers, podcasters, or anyone else who performs acts of journalism – but only as long as they make money.

Now this isn’t the only definition, and it is a narrowly construed one at that, but it could ultimately become an important one that shapes the debate from here on out.

Comment » | Government, House, Journalists, Media, Medill, Reporter's Privilege, Senate

Christian Century opens up site to independent bloggers

October 27th, 2007 — 5:05pm

A big move for an old magazine
An editor over at U.S. Catholic, where I worked this past summer, informed me that the Christian Century, a Christian magazine with more than one hundred years of history opened up its site to independent bloggers. (Founded in 1884, it was renamed the Christian Century in anticipation of the 20th century!)

Christian Century logoFirst off, I wanted to point it out and give kudos to the staff over at Christian Century for making the move.

Secondly, apparently the way it all started was one writer, Real Live Preacher, taking it upon himself to come up with the idea and recruit all bloggers to make it happen. This fact illustrates an important facet of opening up your site, or your platform as a more traditional or mainstream news and information site. The mantra, “if you build it, they will come” just doesn’t work.

There needs to be someone, whether it is a writer on staff or a community outreach coordinator or advocate, reaching out to bloggers to convince them to contribute. They can write anywhere. You have to convince them it is better to do so on your site.

Or you may have to do more…
This past spring I worked with a dozen other graduate students in the spring on the Medill Media Management project. In the course of our research into hyperlocal community news sites, we spoke with some editors at the Rocky Mountain News. When they launched YourHub, a community news site reliant heavily on user generated content, they stressed the importance of soliciting content from the community. Actively. One editor told us that if you have to go door to door and explain to people what a blog is and how it works, then that’s what it takes.

Now not all of us have the resources of the Rocky Mountain News, but to be in conversation with the community (or audience, or readership, or viewership, or whatever), you need to truly be in conversation with the community.

Comment » | Brands, Christian Century, Journalism, Magazine, Media, Medill, News, Newspapers, Online Communities, Rocky Mountain News, YourHub

Medill School of Journalism trains journo-bloggers

October 26th, 2007 — 10:38am

I’ve read a couple of articles recently describing blogs as the next prime internet real estate that main stream media companies are gobbling up.

Media companies, in other words, are buying up audiences. This is one way they can compete in the new Web 2.0 arena.

Black Medill LogoHere at Medill, Rich Gordon, who directs New Media studies, has revamped the New Media Storytelling class. Whas was once a crash course in HTML, CSS, Photoshop, Dreamweaver and even a bit of Flash, now involves identifying an audience, setting up a Wordpress blog, installing Google analytics and posting daily. They are embracing, it seems, the importance for young journalists to build their own audiences and establish their own brands.

Does anyone else know of other J-schools embarking down the same road?

Here’s a link to the class blog and below are a few of my favorites from the course, which (in full disclosure) I am not enrolled. It appears the class site, as well as the individual student’s blogs, are just getting underway. But definitely interesting.

The Sidewalk – a blog on urban development by Ki Mae Huessner.

Sprockets & Cogs – a “tech-ish” blog by Amy Lee.

My Fare Chicago – a food blog by Kelsey Blackwell (which I’ve always thought was a great idea. You’ve got three posts idea easy, and that’s before snacking!)

2 comments » | Brands, Journalism, Media, Medill, News, Newspapers, Social Media

Back to top