I had high expectations for the movie “Traitor” and, unfortunately, felt more than a bit let down. The film follows Samir Horn (played by Don Cheadle) as a devout Muslim with a storied past; born in Sudan, trained by the U.S. military, fought with the mujahideen in Afghanistan, turned explosives runner around the world, and eventually rises the ranks of a high profile terrorist network plotting attacks against U.S. interests abroad and, eventually, closer to home. Throughout the story, Horn’s story evokes a number of issues: Western prejudice toward Islam, racial profiling, U.S. empire building, and misunderstandings and ignorance on both sides.

In an interview on NPR, Cheadle explains how he reconciles the serious issues of the film with its summer-blockbuster-action-film marketing efforts, saying “movies like this, I always want to smuggle in those kinds of ideas. We don’t have to lead with them, but I like it when people can walk out of the theater with something to talk about.”

Shame on Cheadle

I agree. And I think the more people who can be introduced to a dialogue that I believe is crucial to our foreign policy, then all the better. Then I saw this YouTube clip. (It’s too shameless to embed). In it, Cheadle presents a parody of the movie (aired on the Jimmy Kimmel Live show) where his stunt double, an overweight mustachioed Latino, receives the brunt of the abuse during Cheadle’s interrogation scene. This may get more folks in the door, but it trivializes an important scene in the film.

What do you think?

Am I being too hard on Cheadle? The movie’s marketing efforts? Cheadle turns in a great performance, no doubt, and the film provides a great launch pad for some serious issues. Am I being too harsh?

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ESPN wants rights for 2014, 2016 Olympics, would kill tape delay

PaidContent outlines ESPN’s plan to show the Olympics sans delay. I agree with ESPN. I found the tape-delay jarring.

As a disclaimer, I haven’t watched television with any sort of consistency since I was in middle school. So I’ve become accustomed to enjoying access to information as it becomes available, and I found NBC’s tape delay a bit of a surprise.

Give Newspapers a chance

A cool article on the opportunity that (still) exists for newspapers to cash in on local advertising.

Icky Flash Microsite

No, this probably won’t be a recurring feature.

No, I’m not sorry I’m sending you here.

Basically, journos get a lot of flack for losing touch with their audience, yet here’s an example of a marketer doing just that. Who wants to sit through this thing?

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If you haven’t heard of the “One Second Film,” I recommend checking it out.

The film consists of 24 frames (1 second) of 12 different pieces of art, created by hundreds of artists.

To become a “producer,” you donate $1 to the group. (All of the proceeds are then given to charity).

And it’s being hyped as the largest collaborative art project ever. (Almost 10,000 producers in more than 50 countries).

The core group of organizers have trekked all the way to Chicago and parked outside Harpo to see if they can’t get Oprah to sign on. I wish them the best.

Here’s the Intro:

What I think is interesting… is the degree to which collaboration pervades the essence of their movement, right down to the the marketing and promotion of the event. It appears completely decentralized. And, with the exception of the 1 second film and the artwork, everything is licensed under the Creative Commons License.

I’d like to get down there to Harpo and check it out.

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“Quit.”

That’s what Christie Hefner, CEO of Playboy Enterprises, Inc., told a convention of new marketers to do if their aging bosses didn’t “get” social media last week at the Forrester Consumer Forum on social media and branding in Chicago.

Get your resume out on the street, she advised.

If they haven’t seen the writing on the wall yet, you won’t be able to change their mind.

Her remark drew a laugh, and the lively room of new media advertisers and marketers (with titles such as “digital strategist” and “engagement officer”) smiled at each other in the confidence that they “get it.” But here’s why they were wrong.

If a CEO or aging marketing exec doesn’t “get it,” they’re probably on the way out

After Hefner finished her speech I spoke with a couple of account directors from Whittmanhart in Chicago. Hefner’s main point, they noted, makes sense given her position: don’t align yourselves with those who shun social media. But it doesn’t necessarily hold true for young hires.

Trusted brands don’t sprout overnight. From a media perspective, magazines are a perfect example. While plenty of them are struggling with their print editions, it may make sense to stick with them. After those aging marketing executives take their leave, it may prove easier to open up their brand and their platform than to establish brand equity in a startup from scratch..

My favorite example is Ebony, which has struggled to define itself online. But what brand has more equity than Ebony? For those wishing their companies would “embrace social media,” moving to a startup or latching onto something less-established might provide short term relief, but sticking it out could pay off in other ways.

 Photo courtesy of Jeremiah Owyang of Forrester Research Inc.

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