Archive for October 2009


What Newspaper Journalists Can Teach You About Interactive Marketing

October 27th, 2009 — 7:44am

(This is an excerpt from a blog post I wrote over at ParthenonPub.com, my employer’s blog.)

Amid the financial turmoil plaguing the newspaper industry as a whole, accusations and general finger-pointing has abounded as industry players scramble to figure who’s to blame. You’ve heard the culprits:

* Greedy owners took on huge debt while banking on unrealistic future profits.
* The recession.
* The Internet.
* And then, of course, many have argued that newspaper journalists themselves were too slow to adapt to the digital landscape.

A recent report by Northwestern University’s Media Management Center, “Life Beyond Print: Newspaper Journalists’ digital appetite,” sheds a bit of light on this last one at least.

Read more…

Comment » | Journalists, Marketing, Medill

Business Matters: Four Lessons Learned from Nashville Startup Weekend

October 12th, 2009 — 6:41pm

Nashville Startup Weekend LogoThis past weekend I attended Nashville’s Startup Weekend. If you’re unfamiliar with the Startup Weekend concept, here’s a primer. I attended the event last year as well, and my two experiences couldn’t have been more dissimilar. Here are my lessons learned:

1. Leadership Matters

Leadership Matters

Last year, I voted for teams based entirely upon how impressed I was with the person pitching the idea. I was new to Nashville, and therefore figured I may as well just align myself with someone who (at least in all appearances) knew what they were doing.

This year, I shifted gears a bit.

My criteria for ideas was simple: “Does this sound like a fun way to spend a weekend?”

Having taken those two different approaches, I can say that picking a team based on leadership makes an enormous difference.

If you want to spend a weekend working in a creative environment, go with the idea.

If you want to launch a business in a weekend, go with leadership.

(I want to add the caveat that we had an awesome team with some really interesting people. We just didn’t have any one person, myself included, who decided to step up and provide the leadership necessary to carry the idea through to execution.)

Continue reading »

2 comments » | Nashville

“Tales From the Road” Wins Society of American Travel Writers Award

October 12th, 2009 — 12:07pm

UPDATE: Read the write up on “Tales From the Road” to hear how they plan to celebrate.

Tales From the Road Logo

The Society of American Travel Writers announced its Lowell Thomas Travel Journalism awards over the weekend at its annual convention down in Guadalajara, Mexico. Southern Living magazine’s “Tales From the Road” blog garnered the Bronze in the travel blog category.

When I was a lowly “Web-tern” at SouthernLiving.com, I helped the editorial team get the blog off the ground, and even contributed some posts here and there.

Kudos to SL!

Comment » | Blogging, Travel

First Nashville Pulse Article Published

October 8th, 2009 — 8:27pm

Digital Nashville Logo

I have agreed to write a monthly article called “Nashville Pulse” for Digital Nashville, the free-to-join networking group dedicated to all things digital in the Music City. The idea is to survey what’s going on in Nashville every month in the digital world, and this month’s installment takes a look at how digital companies are pulling through the recession.

The recession may be winding down, but Nashville firms remain cautious…

Halfway through September, U.S. Federal Reserve Chairman Ben Bernanke claimed “the recession is very likely over at this point,” but cautioned that economic recovery would seem weak for a while.

A quick survey of area digital firms seems to confirm Bernanke’s caveat, as local companies don’t expect a boom in activity any time soon.

“People are looking for ways to save money. They’re really running at a high break-neck rate,” says Bruce McCully, owner and founder of Dynamic Edge, Inc., the IT and computer support firm with offices in both Nashville and Ann Arbor, Michigan. The firm’s products are selling well, but sales of its services and consultation have slowed down, McCully says.

Read more at DigitalNashville.net.

1 comment » | Digital Nashville

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